What's in a name?

We are frequently asked how we came up with the name, “Cheetah Bar”.

Initially our marketing folks, attempting to pander to various market segments, proposed two names: “XXXTRRRXXX BAR” (pronounced: Extreme bar) and “yin-yang bar”.

While the XXXXTRXXX BAR did communicate the favorable message of “ high intensity” we found that consumers are beginning (finally) to become annoyed with the misuse of the letter “X” and secondarily, our figs, in all their goodness somehow seemed to be incompatible with amphetamines.

The yin-yang bar did offer environmentally safe packaging (air), non-offensive lower case letters to minimize bad karma, and a nifty world-tree graphic, but ultimately the name failed to identify with our product’s tremendous storehouse of energy. In fact, many focus group members actually fell into a trance while gazing upon the graphic.

We decided to move back to the basics and instructed our marketing geniuses to explore the use of images from nature emphasizing power and grace. These marketing brain surgeons (who think outside the box) decided to use animal names and offered three alternatives: The Poodle, the Sloth and the Cheetah.

Although beautiful in their own element, the awkwardly puffy poodle and ridiculously unhurried sloth both failed to represent the essence of our product.

 Graceful, explosively powerful and magnificent, the Cheetah can reach speeds in excess of 70 MPH, making it the world’s fastest land animal and epitomizes nature’s perfect design, effectively relating to consumers the basic, yet brilliant and time perfected nature of our product. It seemed that “Cheetah Bar” was a perfect fit….. Besides, the rocket scientists from marketing said the other big cat name was already taken. 

See what all the hype is about. Order a sampler pack of Cheetah Bar's today!

*cheetah photo copyright g9graphics