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The Cheetah Bar Story

The Cheetah bar – From Nature's Perfect Design 
We chose the finest organic products to make Cheetah Bar: California Figs, Peaches, Apricots, Strawberries, Lemons, Oats, Soy Beans, Rice, Cane Juice and Barley, for example. These fruits and grains have the right combination of the carbohydrates, potassium, sodium and fiber to give you the energy you need - quickly accessible and sustained, without the crash. Why hire a team of atomic physicists to synthesize chloride poly-arsinogens, when trees and plants make something better tasting and better for you? We capitalized on nature's perfection, created a better product that's better tasting and passed the savings on to you!  

Why Organic?
Organic food is produced without the use of chemically formulated fertilizers, growth stimulants, antibiotics or pesticides. The human body had been fueled by organic food for thousands of years, before the advent of things like pesticides and hormone therapy. If these things can be bad for us, why should we put them into our bodies? We made Cheetah Bar a USDA certified Organic food to give you a healthier choice.

Straight and simple, our bar goes back to the basics: We cut out all the excess un-natural stuff that'll put impurities in your system. It is fuel from the earth for your body.

Where did we get the idea to make an energy bar using figs? 
Using the Fig as an energy food isn’t a new idea. The fig was used by Olympians in ancient Greece, and in modern times by triathletes in the form of fig newtons. In 1994 the Nutra-Fig cycling team was formed and figs quickly became a favorite race food in the peleton. Several Nutra-Fig racers asked if we could make a fig product in the form of an energy bar because of their convenience and popularity. Soon after, the Cheetah Bar was developed. 

What’s in a Name? 
We are frequently asked the origin of the name “Cheetah Bar...
CLICK HERE for the "Real Story"

Our Philosophy
Yes, we do love the Earth and all it’s furry little critters.  And certainly, we love riding and racing, but we don’t think that this means you should pay three bucks for a bar so that we can give your hard earned and hard taxed dollars to a “race til you’re cured” or “Save the Jellyfish” campaign!  As Thomas Aquinas would say (Here’s the philosophy part), People should have the chance to be virtuous on their own volition.  So buy a box of Cheetah Bars and save some cash! - Then you decide what to do with that extra money: upgrade your bike, save up for a hybrid car or buy war bonds.

Fig History
Figs are one of the most cherished foods in ancient cultures and are mentioned repeatedly in history, not to mention Homeric and Ovidian literature. In Plutarch’s lives, Cleopatra commits suicide with an adder in a basket of figs. Homer’s Odysseus travels to beautiful gardens laden with figs, and Ovid talks about how they were offered as gifts on the new year. Romulus and Remus, the founders of Rome, were suckled by a she-wolf under a fig tree, which later, in the time of Pliny, was revered as a sacred tree. Pliny (62-113 A.D.) said, "Figs are restorative. The best food that can be eaten by those who are brought low by long sickness and are on the way to recovery. They increase the strength of young people, preserve the elderly in better health and make them look younger with fewer wrinkles." Plato advised Greek Athletes to eat dried figs and they were used as awards for the winners in the first Olympic games. In order to preserve health in ancient Greece, it was illegal to export the first crops of figs, and the term sycophant, (a flatterer), literally means “giver of figs.”

Divinely Inspired?
Modern science has documented and continues to discover many nutritional benefits of figs. The Nutra-Fig staff Theologians thought that there may be something different, deeper, and more mysterious about the unique food. After months of laborious searching and debate, they determined that the fig had been sent to mankind as a gift from a higher power. It seems that starvation and malnutrition was a much larger problem for the ancient man than it is for today’s average American. Could it be that God sent this fruit from the heavens, Deus Ex Machina, (and all that), in order to nourish his people? This theory is well reinforced in ancient literature and myth. Our impeccable research shows that every major world religion has a strong connection to figs, dare we say, “the fruit from Heaven.”

Some Appearances of the Fig in World Religions:

  • Figs are the fruit that’s mentioned most in the bible – They are prolific in the Old Testament, and in the New Testament Jesus uses figs in his parables.
  • Zamakkhschari, an Arabian interpreter of the Koran, reported that Mohammed said, "If I could wish a fruit brought to paradise it would certainly be the fig."
  • While sitting under a fig tree, Siddhartha Gautama had the revelation that formed the foundations of Buddhism, and for Buddhists, the fig tree is revered as the tree of wisdom.
  • In the Hindu tradition, Siva, the Supreme Being, tempts Brahma with a blossom of the sacred fig-tree, dropped from heaven.
  • The Roman Bacchic cult used figs in their fertility rituals. Most ancient cultures actually believed they were an aphrodisiac.

Take a bite out of history . Try a Sampler Box of Cheetah Bar's today!

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